New in business: Cache Fashion clothes 'affordable'

With no clothing item over $20, owner Ed Valero says his store is set to offer fashionable styles at a very reasonable price.

Valero said his store, which opened in January, is able to offer cheap prices because he purchases the clothing from new companies that have not yet made their mark on the fashion world.

Valero said he chose to open his store in Cape Coral the cheap clothes because he felt he could offer the city something it doesn't have.

"When you buy clothes cheap, you can sell them cheap," he said. "But we are always looking for quality."

Cache Fashion, which Valero described as an affordable boutique, sells men's, women's, kids' and infants' clothing. They sell dresses, jeans, pants, T-shirts, socks, shoes, swimming dresses, underwear and jewelry.

"The economy is so bad right now," he said. "So we offer cheaply priced clothing that looks good. We have a lot of style with no major brand names. No one looks on the inside of the clothing for the label. As long as it looks nice on you, that's what counts."

Cache is offering a 3-for-$10 special on tank tops, bras and pajamas. They are also running an underwear special - five pairs for $10.

"If you sell it cheap, you sell it fast," Valero said. "I don't try to get greedy. air jordan If I'm overcharged, I won't return to that business. If I get a good price, I return."

Valero said the store's variety should keep customers coming back for more.

"We have new arrivals every week," he said.

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While business has been a bit slow in the store's first two months, Valero said he believes things will pick up as more people learn about them.

"So far it's not too bad," he said. "It's a little slow but a new business needs at least six months to a year to get its name out there."

"Cape has some boutiques, but they're all expensive," he said. "We have tried to make our a boutique with affordable prices. We try our best to offer everything."